Fight against piracy, legitimate need to do?

Genuine and pirated struggles in the minds of many people is a brand and price of the game. Piracy kill them, but also a small number of people they may feel sympathy; genuine righteous and stern, but also need to take practical action for the anti-piracy adds a strength.

Genuine high prices is an important breeding piracy soil. In China, the concept of intellectual property rights of "hiding in the mountains who did not know" to almost everyone now familiar propaganda efforts is quite substantial, but piracy remains despite repeated prohibitions, largely because of the lack of interest is the balancing mechanism.

For example, the cost of suppressing a CD only a few cents, selling pirated a few dollars, while the genuine selling tens of dollars, on a hundred, a thousand dollars. Like Microsoft products, tens of thousand dollars. Even if piracy did not upgrade, bear the risk of system instability, many people still choose it.

Yes, piracy does not pay the copyright cost money, but even if the copyright payments into account, are still too expensive genuine. In addition to price, the genuine and maintenance costs are cheap to maintain.

Shanghai Municipal Copyright Bureau is responsible for copyright infringement in the field to combat piracy, including audio-visual products, books, software. Pirated software as an example, not only to investigate the retail market, "Amoy" acts of piracy of software, but also on the large computer shopping centers to combat pirated software pre-installed.

Copyright Office, head, surnamed Shi told reporters: administrative law enforcement is only concerned with the infringement, does not involve pricing; but also in law enforcement heard complaints from users, mainly that the genuine price is unreasonable, fictitious price, resulting in unfair monopolistic competition. This has to some genuine production and management institutions that reflect and appeal.

In addition to copyright law, genuine commodity prices and foreign sales were flat or even higher, is already a common phenomenon in low-income, intellectual property latecomer to China, the brand's price is not lower than the brand's home country and developed countries.

This "price inversion" phenomenon, dean of Shanghai University, Mr Tao Xinliang frankly intellectual property: a comprehensive intellectual property protection is strong, but our propensity to consume should not be driving up the price of brand-name, should be the maximum extent of the law protection of national interests, consumer interests and the interests of domestic enterprises.

Professor Tao Xinliang raised two questions about the genuine, one well-known brand value should not be so high? Now the situation is: the world of Chinese-made brand, brand value How high? In addition to mobile phones, audio-visual products to clothing, for example, a T-shirt, the same material, same process, use the same function, if there is no brand or a small brand, would hardly ten dollars; However, if Paste the world famous symbol, it might cost several hundred dollars, a thousand dollars.

Second, royalty pricing reasonable? To DVD, for example, each of our manufacturers produce a DVD, priced at about half of the royalties should be paid as a foreign, not even the bargaining process, it is too "generous".

In the past, have been described as producing and selling pirated software, "the profits of drug trafficking, there is no risk of drug trafficking." Since the reduction of the Criminal Law, after the threshold for criminal infringement of intellectual property, manufacturing and selling pirated already have a high risk. Depends on strong enforcement, intensive combat, can change the rampant piracy, but with genuine cooperation and efforts, the phenomenon of repeated piracy does not occur.








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