Customer background
Ramada Pearl Hotel is the U.S. subsidiary of Marriott Hotels Ramada International brand four-star hotel, opened in 1991, was tested. A total of 23 hotel, 331 rooms (including suites and apartments) and the different characteristics of Chinese and Western restaurants, multi-function meeting rooms, and beautiful recreation center, is a famous brand of Guangzhou hotels.
2002 hotel rooms were all retrofit. And in the rooms, apartments and conference rooms to install high-speed broadband internet access and all rooms equipped with desktop computers. The hotel also introduced wireless Internet access, a smart, Guangzhou, the first move towards a business hotel.
Customer demand
New Jersey montvale Chairman of the International dolce stevegiblin said, "the most competitive online hotel key is the price advantage, while e-commerce platform to the hotel is always brought low price guarantee. The hotel industry through the volume of business transactions, e-commerce platform from the current 3% to 5% to 2005, sufficient to maintain 20% of hotel operations, "
The wave of the Internet era, the hotel e-business decision-makers are beginning to realize the enormous hotel industry challenges and opportunities, recognizing the hotel to continue to develop and maintain a high rate of open house, must find new business tools to maintain and improve the market competitiveness, the only option is to e-commerce. So Ramada Hotel in the second half of 2002 formally established the "road of electronic commerce in order to take the sustainable development of enterprise" business strategy.
Solutions
China Digital Ramada Hotel for the specific needs, based on the company's sustainable development strategy, through consultation, research, further consultation, further research, tailor-made for the hotel has a reasonable structure and function of a comprehensive, scalable in hotel reservation system.
Reservation system to implement an independent management and client management, system security performance, security and good information classification clear, simple, booking information and real time, administrators can manage timely and accurate entry of information and access to first-time booking confirmation, and is independent of all the background data management, and customers can easily Hotels of the internet through the user portal entrance to Room information inquiries and room reservations can also be pick up or take the train reservation and received the type of vehicle reservations can be the customer's business users of information and reception units issued to hotel reservations center to help customers through the co-ordination arrangements for the hotel.
Implementation Effect
System is a half of development and testing, is now officially put into operation. Ramada hotel manager realized the true network marketing, and with the Hotel management system within the hotel dock, to achieve recognition by the management center to the room directly through the Internet under the Department of the Ministry and other relevant orders. "One stop" service Ramada save a lot of manual contact with the cost! The whole process is the same real-time, WYSIWYG, and to provide 24-hour availability guarantee.
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