evaluation Browser Tools

Fight against piracy, legitimate need to do?

2010-10-20T19:13:00.001-07:00

Genuine and pirated struggles in the minds of many people is a brand and price of the game. Piracy kill them, but also a small number of people they may feel sympathy; genuine righteous and stern, but also need to take practical action for the anti-piracy adds a strength.

Genuine high prices is an important breeding piracy soil. In China, the concept of intellectual property rights of "hiding in the mountains who did not know" to almost everyone now familiar propaganda efforts is quite substantial, but piracy remains despite repeated prohibitions, largely because of the lack of interest is the balancing mechanism.

For example, the cost of suppressing a CD only a few cents, selling pirated a few dollars, while the genuine selling tens of dollars, on a hundred, a thousand dollars. Like Microsoft products, tens of thousand dollars. Even if piracy did not upgrade, bear the risk of system instability, many people still choose it.

Yes, piracy does not pay the copyright cost money, but even if the copyright payments into account, are still too expensive genuine. In addition to price, the genuine and maintenance costs are cheap to maintain.

Shanghai Municipal Copyright Bureau is responsible for copyright infringement in the field to combat piracy, including audio-visual products, books, software. Pirated software as an example, not only to investigate the retail market, "Amoy" acts of piracy of software, but also on the large computer shopping centers to combat pirated software pre-installed.

Copyright Office, head, surnamed Shi told reporters: administrative law enforcement is only concerned with the infringement, does not involve pricing; but also in law enforcement heard complaints from users, mainly that the genuine price is unreasonable, fictitious price, resulting in unfair monopolistic competition. This has to some genuine production and management institutions that reflect and appeal.

In addition to copyright law, genuine commodity prices and foreign sales were flat or even higher, is already a common phenomenon in low-income, intellectual property latecomer to China, the brand's price is not lower than the brand's home country and developed countries.

This "price inversion" phenomenon, dean of Shanghai University, Mr Tao Xinliang frankly intellectual property: a comprehensive intellectual property protection is strong, but our propensity to consume should not be driving up the price of brand-name, should be the maximum extent of the law protection of national interests, consumer interests and the interests of domestic enterprises.

Professor Tao Xinliang raised two questions about the genuine, one well-known brand value should not be so high? Now the situation is: the world of Chinese-made brand, brand value How high? In addition to mobile phones, audio-visual products to clothing, for example, a T-shirt, the same material, same process, use the same function, if there is no brand or a small brand, would hardly ten dollars; However, if Paste the world famous symbol, it might cost several hundred dollars, a thousand dollars.

Second, royalty pricing reasonable? To DVD, for example, each of our manufacturers produce a DVD, priced at about half of the royalties should be paid as a foreign, not even the bargaining process, it is too "generous".

In the past, have been described as producing and selling pirated software, "the profits of drug trafficking, there is no risk of drug trafficking." Since the reduction of the Criminal Law, after the threshold for criminal infringement of intellectual property, manufacturing and selling pirated already have a high risk. Depends on strong enforcement, intensive combat, can change the rampant piracy, but with genuine cooperation and efforts, the phenomenon of repeated piracy does not occur.

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How to promote sales will not die

2010-10-07T00:09:00.000-07:00

For a long time, "not to die promotions, promotional court death", that is popular with the FMCG market, in particular, many manufacturers and distributors drinks beverages unit, which is enshrined as the law of the industry, perhaps to really taste the bitterness scared, and many drinks beverage distributors on the promotion is the love-hate relationship. Recently, I drink beverages on the market investigation, draw some conclusions of their own, only some reference.
How to promote sales will not die

Why promote sales will become dead?

First, the promoters erroneously narrow understanding of marketing to promote behavior led to the failure.

Many of the practitioners of the trade promotion in the understanding of the term, they often will simply be understood as "bargains", "buy a gift," "bundled sales" opportunities for all of the marketing practices all around such a theme. Is the concept of promotion is only limited to it? This is obviously not true. But if we just think this promotion is just for all N repetitions, businesses and consumers have no passion and interest in, promotions can only be reduced to "promote the dead."

In fact, before long, the industry's predecessors have long had a detailed marketing strategy and research division, summed up down roughly into the following eight:

1. For free promotion: refers to the target customers of charge as a promotional tool. It includes two forms:

A, free bonus - a "reward package" main. For example: buy a big bottle of liquor products gift bottle, washing powder regularly

"Adopted dosage does not increase," and so on.

B, free trial - "free sample" main. For example: paper towels, shampoo and other frequently used test issued the streets

Use.

2. Favors promotion: refers to the target customers to buy products in a kind of preferential treatment given promotions. For example: liquor in the season, usually using the "buy two get one free" form.

3. Discount promotions: refers to the target customers to buy products, given the price discounts of different forms of promotions.

For example: the cosmetics industry often uses the form of promotional discounts.

4. Contest promotions: refers to the use of people's Victory and curiosity, through the organization of interesting and intellectual competition, to attract target customers, as a promotional tool. For example: advertising language collection, logo design collection, essay contests, translation contest belong to such promotions.

5. Activities Promotion: refers to the product sales through the organization of related activities to attract more customer attention and participation in the promotions. For example: pulse, strength and other functional drinks running in the street dance competition held across the country and the other in basketball.

6. A win-win promotion: refers to two or more markets through joint promotion of the main ways to achieve mutual benefits of promotions. For example: a particular brand of ice tea drinks Lenovo mobile phone combined with a series of promotional activities.

7. Services Promotions: refers to protect customer interests and to provide a preferential service for customers and facilitate customers to buy and consumer promotions. For example: In the wedding wine, the number of manufacturers will offer free home delivery service.

8. Combined sales: refers to two or more together with the use of sales promotion in order to achieve more efficient marketing tool. Between a variety of promotions, there will be a variety of links to the form of two or more together to play a more unpredictable role.

If we start before the promotion, it is fully conscious of the various promotions, and then scan the current common market promotions and marketing competing products form, this then choose their own based on market conditions and targeted promotions, the effect will be more with less.

Second, choose marketing tactics simply imitate rivals when the market trend or simply follow the copy.

Said sales on the imitation, or may not say what the "black land", as a low-end liquor brands, "black land" can be swept across the North China market. The "black land" use the best marketing tactics is the "free bonus" gifts of course, is lighter. "Black land" swept the North, the number of brands to see the lighter, they will be a period of time was all the wine can be made out lighter, but also a new style of hard, quality problems are prominent. Consumers now look at their total weight of the drawer to a few kilograms lighter also urge you to such promotions? So manufacturers of promotional items has changed, send cars baskets, delivering newspapers, and the milkman ... ...

Is simple to follow suit and imitate it, and no new ideas can not form a segment of the competitive products, Moreover, the market probably has long been cash-strapped former plundered. Even if some update is a new name, does not address the substantive issues, consumers are still at the "promotion fatigue" in the state. Therefore, the promotion had nothing wrong, but by a man with too much lost its effectiveness.

Again, the role of the market over staff promotions worship, relaxation processes of other marketing efforts, no systematic marketing plan, leading to unstable factors in the price system and, ultimately, fall short.

Lots of times, a number of marketing personnel in accordance with market conditions, try to figure out consumer psychology, and carefully make a nice big promotion strategy. However, the problem emerged, promotion strategy is too successful, a large number of consumers are mobilized. Or buy a gift or discount, or store activities, etc., the whole market Gaode full swing, suddenly raised the awareness of products, sales also increased. Thus, promoters that the market has started, as long as the completion of this phase of the promotion, market position can be initially established. The result is that sales and normal sales period over period of no good, the prices of products consumers actually have been a psychological orientation, when sales return to normal when no one actually pays the bill was.

Overall, the role of promotion include: shortening the process of product market; encourage consumers to buy the first time, to achieve the purpose of use; encourage users to purchase, build consumer habits; increase sales; aggression with aggression competition; bring relevant product market ; festival rewards and other aspects. No matter how to see, promotions are just a small part of the marketing process, if the time from the beginning of the promotion on the high hopes, neglecting other aspects of the convergence of marketing, will form a top-heavy situation. The more exciting promotions, the situation is more dangerous, when the promotion ended, the problems will be followed, the result becomes promotions "to promote death."

How to avoid promoting or dead?

When we "promote death," because a series of analysis, the crux of the problem would clear up, as long as we pay attention to their daily work, "to promote death" avoidable tragedy, or at least not quite dead rush.

1, system understanding, the use of promotions, marketing strategies to achieve the systematic, flexibility and diversity, to enhance their promotional innovation.

Understanding of the promotion system in the form and function, this treatment can clear the market in each sales boom, on a variety of promotions for flexible combination of the use or application. As Tian Ji race, as most of their own need to change the composition of elements, but what the market can make the most appropriate combination of elements to adjust, just like carbon so that it can be several hundred dollars a ton of coal, also can be a few hundred dollars per carat of diamonds, their fundamental difference is only a combination of different components of it.

In addition, is innovation. In fact, innovation can also have two: First, innovation and new marketing methods, tactics and even philosophy; second way is to have the use of innovation. The former is of course very difficult, it is equivalent to opening a new development in their path, and since the moment of birth that can produce a qualitative leap. The second is more easily implemented, the key is giving top priority, as the liquor industry from the initial to the final machine to send the fire send U.S. dollars to send Xin Matai travel, regardless of the ultimate outcome, is finally a breakthrough and most valuable innovation is from this attempt produced.

Second, a correct understanding of the role of marketing, sales promotion means clear where the appropriate stage in the introduction of policies for promotion.

When we grasp the precise role and significance of marketing where the real will of course understand what kind of market launch stage of what kind of promotions. Morphine can be just as critical to help patients relieve pain, when to spend upset, but if the abuse is devastating human catastrophe. Therefore, understanding the full promotion, promotion of skilled grasp the different stages of the form and intensity in a better position to achieve the effectiveness of promotional behavior, but does not cause the situation to promote death.

Third, promotion is an active, aggressive market behavior, we should give full play to the operator's subjective initiative.

In the current FMCG market, more and more large stores embodiment of the superiority of its terminals, so the market position of large stores also gradually above the top suppliers. Every year, the store will be more competitive as a terminal or seasonal needs, holiday launch of a variety of factors such as large-scale promotional campaign, which usually makes such a promotional supplier in zero profits or negative profit situation. Faced with this situation is even more need for supplier sales representatives can fully play their own initiative, to plan for it ahead of time, such as the practice according to the store in advance to prepare for the market at the expense of non-mainstream products, or well in advance in the price of other remedial measures, which is a passive marketing as active attacks.

Fourth, do the normal sales promotion and linking.

Promotions always just one phase of market behavior, the reason why there are "promoting death" phenomenon also explains marketing itself showed double-edged sword form, while it can boost sales, but also to sacrifice a part of the profit or the product itself is the sacrifice of some invisible brand equity. Therefore, in order to avoid any marketing side effects, especially in new products, do a good job of promotion into normal and growth of sales prices and sales strategy, dealer strategy, promotional strategy and so need to have a good excessive and convergence. And this is often the cycle of market behavior, can converge properly, will be the guaranteed price system stability, a key selling as smooth.

5, appear to eliminate competitors targeted marketing strategies and market speculation there.

Not long ago I had seen such a message, a home appliance store in the local delivery of tens of thousands of promotional campaigns were actually being reported all the folders acquisition. Often before the instigation of some people there will be speculation rival dealers, promotional products on their own to "buy", and then took the opportunity to drop price of malice, causing the market price system instability. Although much of such things, but they are nothing but disaster can bring devastating, so had to prevent. To establish an effective market surveillance organization or necessary.

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Thread contact mechanism

2010-09-28T00:56:00.001-07:00

The main thread to create a package in the activities of the Vice-thread object class, smoothly written, 141 421.

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public:
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void CMyActive: DownloadL (const TDesC & aUrl)
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Leaders must be good to know people

2010-09-16T23:16:00.001-07:00

Employing the premise that the selection, identification of a person who not only see part of the iceberg above to see a person's qualifications, degrees, qualifications, also depends on the quality of a person's potential, that is, the following part of the iceberg. The quality of people determines the performance of his work, like a man's character often determine a person's fate. We share an entrepreneur and when he lamented: the important posts in the wrong one, and the wrong spouse like Jiaoren regret not cope. Chinese have a saying called "As long as Kung Fu deep strokes fell great oaks," said the man must have the spirit of perseverance, but words for the selection and appointment is great fallacy: that even when more appropriate to use the material as a needle , Why is you spend so much effort to do a strokes fell great oaks? needle with needle use, Tiechu have Tiechu their original value, the grinding process is a time, a huge waste of resources , but also to pay a huge opportunity cost, in any case are not rational choice.

Both professionalism and competency

In the selection of personnel, especially in the recruitment, managers too often focus on a person's qualifications, background, and the use of human qualities are seriously neglected, which is caused by mistakes in personnel selection as a major reason. Some managers recognize only the results that have even been known in the world people are counted as people, there is such a talent, no wonder it was "arrogant", and also no wonder that "respect for talent, of course, but I also did not see "the words like a.

A person's knowledge and skills are important, but this is only the tip of the explicit part of the larger, more important part of the use of quality, but it is implicit, hidden in the. Only do both professionalism and competency in order to truly identify the right people. Competency applications originated in the early 21st century, the United States 50 Foreign Affairs of the State Council regarding the selection of diplomats. U.S. State Department to intellectual factors are based on the selection of diplomats are not effective, many of the surface is very good people in actual work performance was very disappointing, the reason is low efficiency of conventional ability tests predict injustice. At that time, Harvard University, Dr. McClellan was invited to help the U.S. Bureau of Foreign Affairs to design a effective way to predict actual job performance of personnel selection methods. In the course of the project, Dr. McClellan method applied to lay the basis of competency of some key theories and techniques, through the good work of diplomats and the general characteristics of the specific conduct comparative analysis, identification can really distinguish between job performance personal conditions.

Through behavioral event interviews, McClellan discovered that the three core competency competence: cross-cultural interpersonal sensitivity; on positive expectations of others; quick access to local political networks.

Dr. McClellan in an article published in 1973, marked the beginning of competency movement, then, the concept of competency is widely used in business.

Both IQ and EQ

Relative to the EQ, the conduct of a person's intelligence is relatively easy decision. One entrepreneur told us with emotion, said: "I have seen many high IQ but low EQ, I've never seen a high EQ but low IQ people."

Emotional intelligence (EQ), also known as emotional intelligence, is proposed in recent years psychologists and intelligence and IQ corresponding concept. It mainly refers to people in the mood, emotion, will, tolerance of frustration and so on quality. In the past that a person can achieve success in life, intelligence is the first important, and that the higher the IQ, the greater the likelihood of success. But now psychologists generally believe that the level of emotional intelligence on the success of a person also has a major influence, and sometimes even more than its role in intelligence.

Emotional intelligence include the following aspects: First, recognize their own emotions. Only by understanding ourselves and to become masters of their own lives. The second is to properly manage their emotions, to control themselves. Third, self-motivation, it can out of the bad people, a new start. Fourth, cognitive feelings of others. This is the normal exchanges with others, the basis for a smooth communication. Fifth, the management of interpersonal relationships.

Ability to work both with the dedication

Said here is a classic case. One year, Southwest Airlines, for business needs, to recruit a large number of employees, including pilots, repair division, ground crew, flight attendants and so on. Candidates around the world who gather together after hearing the news, after several rounds of screening, there are large numbers of people. Finally, Southwest Airlines has taken a unique recruitment strategy, interview all the people into different groups, each of about 20 different posts all mixed candidates, then, the company's interview the interviewer asked them only came to power for a few minutes to speak on three things: first, to introduce what you used to be, the second is what you come here to apply for jobs, third is why you can apply for the job.

Southwest Airlines is to investigate the candidate's eloquence is not, nor is to examine their image expression. For example, on the mechanics, from the competence, said he does not need a very good eloquence, it may not require special superior image. Southwest Airlines officials did not visit the main trial lecture them on the stage, but also with him in the study group of 19 individuals were doing. Among these people, some in very intently listening, some dismissive, some busy in their own what, and some on the phone, quietly doing some preparatory work on the front of the stage.

Southwest Airlines is the world's strongest sense of service companies, service awareness is based on caring for people, if a staff of people do not care about, how would there be sense of service, where to professionalism? Therefore, the company through this trick, those that do not meet their "service", "caring for others," the idea of people lost out. Not considered to be out of the candidates qualifications, degree.

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"Dance like" Chinese Edition

2010-07-30T01:45:00.001-07:00

GIE transformation implemented in IBM, but also the globalization of Chinese enterprises began to make plans of the road.

Strictly speaking, IBM for the globally integrated enterprise (GIE) in practice, it can not be called a best practice case. Because for IBM, this is still a ongoing implementation of the strategy. However, this does not preclude IBM's promotion of the GIE concept and help other companies "and improvement" of confidence.

In fact, the implementation of GIE in the transformation of IBM, but also for other companies began the road to the globalization of ideas and suggestions. In 2005, IBM and the new Olympic Group signed a five-year "as the dance program," the objective is to adapt to the transformation of global competition; in 2007 in the successful implementation of the ERP reform, Suning Appliance and IBM has signed a five-year "Blue color scheme, "the aim of international management of change; In addition there are Huawei, Lenovo, Industrial and Commercial Bank of China and other companies are in the process of globalization, and IBM formed a partnership to varying degrees.

"Su Ning, the process of expansion in scale, have been seeking to play through the operational integration of resources and enhance the core

Competitive way. "Said Sun Weimin, president of Suning Appliance. But globalization is not an overnight thing, the" going out "before the enterprises themselves have to be prepared. This is IBM's consulting services in recent years highlighted a key." Internationalization of Chinese enterprises in the past illustrates the lessons learned: In going out to look after a partner, or to seek the help of consulting firm, has been too late. "IBM Chief Adviser Dr. Bai Lixin operating strategy of" foreign management, "said.

"Hardness with softness" of the system

Li-Xin Bai participate in the new Austrian cooperation projects have been more than two years. In which half of the time, IBM is promoting a new Austrian called "leadership to enhance culture and the ground" project. "Going out in the new Austrian official prior to adjustment of the institutions, to establish a system to adapt to international competition." Li-Xin Bai said. But IBM, enterprises and the establishment of a system and break the framework is not the most difficult. Because it is rigid, it can be replicated, but not the soul. Make a business dynamic, so that these systems and the effectiveness of processes can occur, is the core values, its leadership and management guidelines and institutional system. Only the rigidity of the system and processes and flexible combination of leadership and culture in order to build up a complete management system.

This brings to mind, IBM introduced at the beginning of GIE, once launched the world's 300 000 employees in 3 days to make recommendations on IBM's culture and criticism, these views are ultimately assembled into the core values of IBM. "We just want to change with IBM90 years experience to help companies do a good job in the process of globalization culture preparation." Li-Xin Bai said.

Xinao Gas is a natural gas-focused energy management company, more than 60 cities across the country gas pipeline business. In order to better serve our customers, the new Austrian built in each city call center. "But the problem is that if each city every day the same problem occurs, then the same problem in the call center must handle 60 times." Li-Xin Bai said. This results in increased management costs, while efficiency is not increased.

From the perspective of resource integration, IBM's call center will be the new Olympic concentrated in Langfang, China set up a service number only. "If there Changsha woman, her family's gas with the problem, when she call the customer service phone, she did not know the tone is sounded in Langfang." Li-Xin Bai example. Langfang call center who has been under code, you can of the accident site, the call will be forwarded to a Council Changsha Dialect, familiar with the operator of Changsha, where local conditions. Operator will be the actual situation according to the old lady, to give solutions. "In a single process, the natural increase." Li-Xin Bai said.

"Execution" of the board

ENN is a private enterprise, and, like many private enterprises, after a round of rapid expansion, the company plunged into confusion how the continued growth. Many companies have encountered the same problem, leaders know that road where, but it is nowhere. "Executive power must be the problem." Leaders would think so.

"In this way, 'execution' has become an excuse for leadership, became a hit in the implementation of the strategy of the money the board." Li-Xin Bai said. Implementation of the strategy's failure, the problem really is that actors do? "Often lies in the leadership issue is the strategic layer and did not think clearly, and no person with the implementation of the clear." Li-Xin Bai Geng believe Zhanluezhiding are often Yao strategic failure to assume greater responsibility. In the globalization process, the leadership is more likely that "powerless" to shift responsibility for execution of local head overseas. But without a process to support, not a knowledge-sharing information system, without a clear performance evaluation and incentives, any strategy would only self-deception. "New Austrian very good at this point." Li-Xin Bai said. When IBM entered into cooperation agreements with the new Olympic time, Li-Xin Bai on the new Chairman of the Board Wang Yusuo Austrian said: "If you think the international decision-making is so important, you can allocate one percent of the time to participate?" Getting this Yan, Wang Yusuo very happy so I agreed. Li-Xin Bai on the list then this formula: Suppose Wang Yusuo work 300 days a year, working 10 hours a day, that is 3000 hours, 1% is 30 hours, on average, every three weeks would take two Wang Yusuo hours together with the IBM team. "But you know," Li-Xin Bai said, "If a company's top leaders will spend three weeks every two hours to participate in implementation of the strategy, then, almost all problems." The end result is that every week Wang Yusuo spend two hours with the IBM team together. "This is a 'like dance program' to guarantee the smooth implementation of the great." Li-Xin Bai said.

In fact, the top leadership's concern is the implementation of the strategic implementation of IBM's voice of experience. GIE in the ongoing transformation, IBM has established a leading group for this, "Leader" is IBM's CEO Samuel Palmisano.

Choice resource integration

"The leadership team members from IBM's leadership." IBM Global Delivery Center in China, vice president of Young Virtue of "foreign management", said: "In the GIE of the transition, they coordinate the cooperation of the centers, as centers and a bridge between customers. "

IBM Global Services is IBM implementation of construction of the center's success stories as a GIE. Implementation in 12 service centers, IBM global delivery centers in China has played a decisive role.

Previous paper, we have the services that IBM is "follow the clock go", which in IBM Global Delivery Centre has been fully reflected. "Our customers in different areas." Yang Peide said, "We will demand their assignments." Middle to form a "shift" work will be required to go to another center, these centers have a unified process management to ensure that the "shift" system of smooth conduct.

Clearly, IBM global delivery centers in GIE success, due to the initial choice of care in 12 centers, this may be a global delivery centers, the can meet the most important guarantee for effective collaboration.

"Determine who should play the role of service centers are modeled on the three criteria." Yang Peide said, "That is why IBM has been entrusted with the responsibility of the reasons for China."

The first is purely economic factors. Costs and profits is always a decision of where to complete the work of some factors.

In today's world of work flows, such as: India, China, Latin America, Eastern Europe, these areas. Primary reason is cost.

But the cost is not the only reason. India's largest industrial company Tata Group, to spend 80 billion dollars in higher prices to a British-Dutch steelmaker, purchased materials; European biotechnology and pharmaceutical companies such as Roche and Eppendorf in the United States set up manufacturing and R & D centers; Sony's investment in upstate New York . These areas are not traditional low-cost regions.

"In all these cases, the decision making is not only or fundamentally not because of cost. This is the difference of race. They are doing with the principles of globalization and integration of the second echo - that is, professional skills. "Yang Virtue said.

The second factor is the talent. Needless to say that China's vast talent pool, and college graduates each year transport stream, as guaranteed in China's talent.

The third factor is the open environment. "This said, the opening up of not only refers to open technical standards. Also refers to open trade; both

Intellectual property laws and regulations. "Young Virtue said.

IBM in the study of local resources, a very open environment and value the transparency of decision-making. As proven: only in an open environment, there may be more high-value work into China. This is not just IBM China, but most Chinese companies are willing to see.

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Ramada Pearl Hotel

2010-07-22T01:21:00.001-07:00

Customer background

Ramada Pearl Hotel is the U.S. subsidiary of Marriott Hotels Ramada International brand four-star hotel, opened in 1991, was tested. A total of 23 hotel, 331 rooms (including suites and apartments) and the different characteristics of Chinese and Western restaurants, multi-function meeting rooms, and beautiful recreation center, is a famous brand of Guangzhou hotels.

2002 hotel rooms were all retrofit. And in the rooms, apartments and conference rooms to install high-speed broadband internet access and all rooms equipped with desktop computers. The hotel also introduced wireless Internet access, a smart, Guangzhou, the first move towards a business hotel.

Customer demand

New Jersey montvale Chairman of the International dolce stevegiblin said, "the most competitive online hotel key is the price advantage, while e-commerce platform to the hotel is always brought low price guarantee. The hotel industry through the volume of business transactions, e-commerce platform from the current 3% to 5% to 2005, sufficient to maintain 20% of hotel operations, "

The wave of the Internet era, the hotel e-business decision-makers are beginning to realize the enormous hotel industry challenges and opportunities, recognizing the hotel to continue to develop and maintain a high rate of open house, must find new business tools to maintain and improve the market competitiveness, the only option is to e-commerce. So Ramada Hotel in the second half of 2002 formally established the "road of electronic commerce in order to take the sustainable development of enterprise" business strategy.

Solutions

China Digital Ramada Hotel for the specific needs, based on the company's sustainable development strategy, through consultation, research, further consultation, further research, tailor-made for the hotel has a reasonable structure and function of a comprehensive, scalable in hotel reservation system.

Reservation system to implement an independent management and client management, system security performance, security and good information classification clear, simple, booking information and real time, administrators can manage timely and accurate entry of information and access to first-time booking confirmation, and is independent of all the background data management, and customers can easily Hotels of the internet through the user portal entrance to Room information inquiries and room reservations can also be pick up or take the train reservation and received the type of vehicle reservations can be the customer's business users of information and reception units issued to hotel reservations center to help customers through the co-ordination arrangements for the hotel.

Implementation Effect

System is a half of development and testing, is now officially put into operation. Ramada hotel manager realized the true network marketing, and with the Hotel management system within the hotel dock, to achieve recognition by the management center to the room directly through the Internet under the Department of the Ministry and other relevant orders. "One stop" service Ramada save a lot of manual contact with the cost! The whole process is the same real-time, WYSIWYG, and to provide 24-hour availability guarantee.

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WorldCup AVI to DVD

2010-01-04T18:22:00.000-08:00

WorldCup AVI to DVD is a professional and easy-to-use AVI to DVD Software, easy convert AVI file to MPG, MPEG, WMV, MP4, 3GP, MOV, RM, VCD, DVD, SVCD, MPEG1/2/4 iPod, Zune, PSP, iPhone formats. also can support batch video files conversion of different video formats such as DVD AVI MPEG ASF MOV SWF at the same time. Besides, it also can support to burn VCD SVCD DVD. And best of all, it has a powerful video decompress/compress engine that convert whole AVI movie to DVD in 30 minutes! Except for converting AVI to iPod Video and converting Video to iPod,it also supports converting among MPG, WMV, MP4, 3GP, MOV, RM, PSP Video, iPod Video, Zune Video, iPhone Video!

WinX-Media AVI/MPEG iPod Converter

2009-12-19T03:32:00.000-08:00

WinX-Media AVI/MPEG iPod Converter is a powerful and easy-to-use iPod video converter. With it, you can convert AVI, MPEG video to iPod video files and play them in your iPod. Its' operation is simple, intuitive and very easy. Here are the main features: 1.)Converts AVI (DivX, XviD, MPEG4, YUV...) to iPod video. 2.)Converts MPEG1 to iPod video. 3.)Converts MPEG2 to iPod video. 4.)Converts WMV to iPod video. 5.)Converts ASF to iPod video. 6.)Supports iPod video mp4 with AAC audio. 7.)Splits large files to multi-volumes. 8.)Offers a video player to previews and select video. 9.)Monitors the converting process in video mode. 10.)Can convert batch video files of various types in one time. 11.)Supports select a section of video to convert, by setting start point and duration. 12.)Provides a easy-to-use Quicktime-like trackbar. 13.)Easy-to-use user interface.

Swift Apple TV Encode

2009-11-08T21:35:00.001-08:00

Swift Apple TV Encode converts AVI, DivX/Xvid, WMV, MPEG videos to PSP WMV or MP4 video format in one simple click. It is a powerful PSP MPEG4 video converter/PSP burner with fast working speed in burning movie to PSP and downloading movie to PSP. Now you can get this PSP MPEG4 video converter at a very competitive price! Its key features include: The software features superb video audio quality and fast conversion speed. And it is very easy to use.

Swift PSP Video Converter is a best video and movie converter to PSP! This product offers convert movie to Sony PSP, Easy Convert AVI, MPEG, WMV, MOV, MP4, RM, RMVB, DivX, ASF, VOB, 3GP and etc. Swift Apple TV Encode helps you watch your music videos and movies on your PSP.

Perpetually VOB Editing

2009-10-21T23:47:00.001-07:00

Perpetually VOB Editing is a powerful and easy-to-use DVD tool, which provides advanced storyboard and timeline editing. Hundreds of effects, including video and text overlay, and chromakey effect, lots of filters and transitions will allow you to create impressive videos, slide-shows and more. Make your home video and save it in format that you need. For your additional convenience we redesigned burning manager in the following way: now DVD, VCD/SVCD and MPEG4 formats are separated from each other to avoid confusion when selecting an appropriate format. Now you can select, adjust or just learn the aspect ratio of your video. The new version provides you with more flexibilty in controlling your video processing. Choose 16:9 (widescreen format) or 4:3 (fullscreen format) aspect ratio according to your liking.An included full-featured Audio Editor, will let you to alter, trim and mix audio tracks for your video project. Moreover you can select and edit necessary audio tracks in AVI and DVD files. Friendly and understandable interface allows you to perform all the operations quick and easily. AVS Video Editor presents a perfect combination of attractive price and high-quality performance.

Clone My DVD

2009-10-19T21:56:00.001-07:00

Make a backup copy of all your DVD and CD disks, copy DVD movies, audio CD, MP3 disks, games, photos and any other disks you might have. Clone My DVD is an all-in-one CD/DVD duplicator, it can copy any kind of disk media with whatever content. An easy-to-use tool, Clone My DVD is designed in the classic wizard style, it takes just a couple of clicks to make a carbon copy of your DVD and CD disks or to copy ISO image to your hard drive.

Want two or three copies of a disk for your friends? Just choose the number of copies desired and let Clone My DVD do the rest of the job! If you have two CD/DVD drives there is an option to copy directly from drive to drive. Clone My DVD can also add copied content to non-blank disks and erase re-writable media before writing if needed. It also can make an ISO backup on your hard drive.

Clone My DVD doesn't reduce the quality of DVD movies and audio CDs, in fact, you get a carbon copy.

It supports all types of disk media, such as CD-R, CD-RW, DVD-R, DVD+R, DVD-RW, DVD+RW, DVD-RAM, DL DVD.

Get more information at http://www.copyprotecteddvd.net

!i PQ DVD to iPod Video Suite new

2009-10-03T06:02:00.000-07:00

PQ DVD to iPod Video Converter is a One-Click, All-In-One solution to convert DVD, Tivo, DivX, MPEG, WMV, AVI, RealMedia and many more to iPod Video. Super fast (300% faster than other solutions) DVD conversion speed with high quality plus advanced video editing features gives you everything you need to turn iPod into a portable media center. Watch iPod movies, TVs, home videos on the go - a new lifestyle to experience. * PQ DVD to iPod Video Converter Suite supports all kinds of video sources including: DVD, DivX/XviD video, avi, wmv, mpg, mpeg, dat(VCD), rm, rmvb, Tivo2Go, dvr-ms, qt, mov(ver 2) and many more video format. DVD subtitle is supported. * New in version 2.0: batch conversion mode, H.264 support and smaller file size, auto- stretch to 4:3, etc.

WorldCup RMVB to DVD

2009-08-09T20:32:00.001-07:00

WorldCup RMVB to DVD is the best RealMedia converter software. easy convert Real Media files(.rm, .rmvb) to AVI, MPEG-1, MPEG-2, VCD, SVCD, DVD files. convert RM/RMVB to AVI DIVX XVID MPEG VCD SVCD DVD and burn to DVD/CD. You can change the codec/system type to PAL or NTSC, and adjust the video size of the output files . It supports to convert almost all video, such as: RM to AVI, RM to DIVX XVID, RM to MPEG-1, RM to MPEG-2, RM to WMV, RM to VCD, RM to DVD, RM to PSP Video, iPod Video, Zune Video, iPhone Video...

Support convert AVI, Divx, ASF, WMV, WMA, MPEG, MOV, QT, RM, RMVB, file to MPEG with all encode format such as VCD PAL/NTSC, SVCD PAL/NTSC, DVD PAL/NTSC, MPEG-1 standard, MPEG-2 standard etc. Support convert AVI, Divx, ASF, WMV, WMA, MPEG, MOV, QT, RM, RMVB, file to AVI with all encode format such as DIVX, XVID, Mircosoft MPEG-4 etc.

iSkysoft DVD Ripper for Mac

2009-07-25T01:49:00.001-07:00

iSkysoft DVD Ripper for Mac is a professional Mac DVD ripper software.
iSkysoft DVD Ripper for Mac can rip DVD to all sorts of video files and extract DVD audio to various audio files. This DVD Ripper for Mac users can rip DVD to various video formats including MP4, WMV, AVI, MOV, M4V, 3GP, MPG, MPEG, FLV; and it can convert DVD audio to MP3, WMA, M4A, AAC, AC3 etc. With this powerful Mac DVD ripping software, you can output video and audio files that can be perfectly played on most portable players such as iPhone, iPod, Apple TV, Zune, PSP, Xbox 360, PS3, iRiver, Creative Zen, Archos, PMP, Smart Phone, Pocket PC, PDA, cell phone, MP4 Player, MP3 player, and other video and audio players. iSkysoft DVD Ripper for Mac lets you select DVD subtitle and audio track to convert your DVD movie with any available languages, as well as setting up video brightness, contrast, saturation and so on. It also allows you to choose any chapters or titles to convert or trim the length of each title or chapter. iSkysoft DVD Ripper for Mac even allows you to convert the selected DVD contents into one file if you don't want to generate a file for each chapter or title.
Key Features:
1.A powerful DVD Mac ripping software program to rip DVD to regular video files such as MP4, WMV, AVI, MOV, RM, M4V, 3GP, MPG, MPEG, FLV.
2.Rip DVD audio to MP3, WMA, M4A, AAC, AC3, and ASF etc for Mac users.
3.A professional program developed specifically for Mac OS users.
4.Rip DVD to play on iPhone, iPod, Apple TV, Zune, PSP, Xbox 360, PS3, iRiver, Creative Zen, Archos, PMP, Smart Phone, Pocket PC, PDA, cell phone, MP4 Player, MP3 player, and many other video and audio players.
5Select any available subtitle and audio track on your DVD.
6.Crop your DVD video to remove black bars.
7.Trim the length of any title or chapter to convert your favorite clips only.

Direct Audio Converter and CD Ripper

2009-07-15T22:29:00.001-07:00

Direct Audio Converter and CD Ripper is real must-have software for people who cannot imagine their life without digital music. It combines powerful audio converter and handy CD ripper in one useful program.
Using Direct Audio Converter and CD Ripper you can easily convert your favorite music tracks between all popular formats, rip audio CDs to any popular format you like and even import tag information from FreeDB database. Direct Audio Converter and CD Ripper allow you to convert your favorite music tracks from one format to another without any quality loss (like WAV to MP3, MP3 to WMA, MP3 to OGG, MP3 to WAV etc.). Program supports all popular formats like MP3, WMA, WAV, OGG, FLAC, Monkey's Audio APE, MusePack MPC, WavPack WV, SPX, AIFF and AC3. Also, happy iPod owners will be pleased of Apple formats support like AAC, MP4, M4A (iPod audiobooks). With Direct Audio Converter and CD Ripper you can covert whole music collection to another audio format, keeping the original folder structure (with include subfolders and preserve original folder structure features). And you can be sure all audio tag information stays as is after conversion. Having Direct Audio Converter and CD Ripper you are also able to rip and grab audio CDs in the format you like. Simply choose the tracks you want to rip, select where to put ripped files, choose the format and off you go! You can even rip the whole CD as one track, for example when ripping live concerts, shows or albums. Moreover, you can retrieve the information about the CD (artist, album, track title etc.) directly from FreeDB database. Features: Additional input formats SPX, AIFF, AC3, AAC, MP4, M4A; Rip whole CD as one track (for live concerts); Convert all audio files to another format, keeping the original folder structure; Group audio tag edit functions; Windows Vista compatible. Check up the Direct Audio Converter and CD Ripper and you'll ensure it's a piece of software your digital soul is looking for.

Aya PSP PS3 WII Video Converter

2009-06-30T22:54:00.001-07:00

Aya PSP PS3 WII Video Converter allows you to convert all popular video formats including AVI (DivX, XviD, etc.), DV AVI, MP4,WMV,3GP,3G2,MOV,SWF DVD,VOB, VRO,MPG, MPEG 1,2,4, DAT, VCD, SVCD, ASF, ASX, MJPEG, H.263, H.264, Real Video (RM, RMVB), DVR-MS, MKV, OGM,FLV. You can convert video content for PSP,PS3,WII video.The important is that you can convert the favorite video from YouTube Google MySpace Site.Aya PSP PS3 WII Video Converter includes a powerful media conversion engine internally so that you can convert media files with very fast speed.

WorldCup YouTube to iPod

2009-05-13T07:27:00.001-07:00

WorldCup YouTube to iPod is a professional video converter to convert .flv and almost all popular video/movie formats to iPhone MP4 format. The output iPod MP4 video files can be played on your Apple iPod. All popular video/movie formats are supported, including AVI, MPEG/MPG/DAT, WMV, ASF, MP4, M4V, 3GP, 3G2, H264, MPEG4, AVC, MOV, QT, DivX, XviD, VOB, FLV, etc. The amazing output quality with super fast conversion speed is brough you by the built-in power MPEG4 encoder. All the output iPod MP4 videos fit your Apple iPhone.

iSkysoft DVD to AVI Converter for Mac

2009-05-12T02:54:00.001-07:00

iSkysoft DVD to AVI Converter Convert DVD to AVI for Mac with excellent output quality.iSkysoft DVD to AVI Converter for Mac is specially designed just for Mac PowerPC or Intel users to convert DVD to AVI video files.It provides you with various options to edit your DVD movie including selecting DVD subtitle and audio track, selecting any chapters or titles to convert, trimming the length of each title or chapter, joining the selected titles or chapters into one file, cropping video, etc. You can also set video brightness, contrast, saturation and so on to set the output video quality.

iSkysoft DVD to AVI Converter for Mac Key Features:
1.A professional application developed only Mac PowerPC or Mac Intel users.
2.Convert DVD to AIV files for Mac users with the original quality very well kept.
3.Convert your DVD to AVI with the language you prefer.
4.Crop your DVD video to remove the video sides.
5.Trim the length of any title or chapter to convert your favorite clips only.
6.Convert all the selected titles or chapters into one file.
7.Set video brightness, contrast, saturation, and applying a built-in video effect.
8.Preview your movie so you can set your movie to the best quality before conversion.
9.With the easy Mac-style interface of this excellent Mac DVD to AVI converter, you can convert DVD to AVI on Mac OS with just a few intuitive steps.

Hope AVI RM Conversion

2009-05-09T06:34:00.001-07:00

Hope AVI RM Conversion - A fast video to DVD VOB converter which can convert and burn AVI, MPG, MPEG 1/2/4, WMV, MOV, MP4, RM, RMVB, DivX, Xvid, ASF, 3GP, Youtube FLV Converter easily. With this DVD VCD SVCD converter, you will know how to make a DVD video. You can use it to convert and burn DivX, Xvid, AVI, MPG, MPEG 1/2/4, WMV, MOV, MP4, RM, RMVB files to DVD with chapter Menu. With that, you can convert downloaded videos and burn files into DVD, which means Internet become the storehouse of your home theater! Get Free download now!

Hope AVI RM Conversion - What a powerful and attractive AVI, MPG, MPEG 1/2/4, WMV, MOV, MP4, RM, RMVB, DivX, Xvid, ASF, 3GP, Youtube FLV converter. This software can burn DivX to DVD and convert DivX to VOB and finish all your tasks with the fastest speed possible and the best quality available. No one will ask how to make a DVD video anymore once they try this great DivX to VOB converter. We highly recommend this program because we think it will make your multimedia life a lot easier and more enjoyable. It allows you to specify NTSC or PAL format, adjust 4:3 or 16:9 video aspect, and burn either DVD disc or ISO file. By setting bitrate and framerate, you can get excellent quality on TV screen. Just free download and enjoy it right now!

Tansee iPod Photo Copy

2009-05-08T04:57:00.001-07:00

Tansee iPod transfer photo is the ultimate backup, recovery and sharing tool for your iPod Photos. Recover your souvenirs in just a few clicks and share them on other's computers. Tansee iPod transfer photo lets you backup copy, download and transfer you iPod photos on any computer.Tansee iPod Transfer Photo is a sound of blessing for frustrated Apple's iTune users who can't copy photos from iPod to pc desktop or laptop since iTune blocks iPod-to-computer photos transfer. Apple had integrated all your photos into an .ithmb file which user can not access the content, Tansee iPod Transfer Photo utilizes iPod's internal database to display your iPod's photos instantly.
With Tansee iPod Transfer Photo, iPod users can transfer iPod photos to PC easily. Tansee iPod Transfer Photo had many special settings for your personal iPod photo backup, you can customize browser style, backup file format(such as .BMP or .JPEG) and so on. We had also realize iPod auto detection feature, whenever you plug your iPod to the computer, Tansee iPod Transfer Photo could display all the iPod photos instantly. From now on, you can backup all your iPod photos to any computer. Try it, you will find more!
Tansee iPod Transfer is fully compatible with all existing iPods including iPod, iPod Photo, iPod mini, iPod shuffle, iPod nano and iPod video.

LasVegas Xbox 360 Converter

2009-05-02T23:37:00.001-07:00

LasVegas Xbox 360 Converter is a professional video converter to convert almost all popular video/movie formats to Xbox MP4 format. The output Xbox MP4 video files can be played on your Apple Xbox. All popular video/movie formats are supported, including AVI, MPEG/MPG/DAT, WMV, ASF, MP4, M4V, 3GP, 3G2, H264, MPEG4, AVC, MOV, QT, DivX, XviD, VOB, FLV, etc. The amazing output quality with super fast conversion speed is brough you by the built-in power MPEG4 encoder. All the output Xbox MP4 videos fit your Apple Xbox.

CDRipper

2009-05-01T01:22:00.001-07:00

CDRipper is a program that allows you to extract tracks from audio CDs and save them in WAV files. Handy and nice-looking interface, numerous options and flexible settings allow you to work easy and productive. FreeDDB (CDDB) support, multi-language interface, possibility of copying any part of CD are only some of numerous features of CDRipper.CDRipper is a program that allows you to extract tracks from audio CDs and save them in WAV files. Handy and nice-looking interface, numerous options and flexible settings allow you to work easy and productive. FreeDDB (CDDB) support, multi-language interface, possibility of copying any part of CD are only some of numerous features of CDRipper.

Cucusoft Ultimate DVD Converter pro 08

2009-04-27T21:32:00.001-07:00

Cucusoft Ultimate DVD Converter pro 08 converts DVD's to play on almost any portable device including iPod, iPhone, Zune, PSP, video capable MP3 players, video capable mobile phones, Pocket P.C., and so on. Meanwhile, it can also support output almost any audio/video format including Video format(H264, MP4, WMV, AVI, MOV, RM, 3GP, flv, SWF, mpeg-1, mpeg-2, VideoCD, SuperVideoCD, DVD, etc) and Audio format(AC3, AAC, MP2, MP3, MP4, RA, WMA, etc.). With this all-in-one DVD Converter, you can make any your own video from your DVDs.

Open WMV to DVD

2009-04-26T02:13:00.001-07:00

Open WMV to DVD fast convert WMV files to all popular video formats such as DVD, VCD, SVCD, AVI, MPEG, WMV, DivX, RM, MOV, MP4, 3GP, 3G2, Xvid, ASF, etc. easily, and convert DVD to audio formats including MP3, WAV, WMA, AAC, AC3, M4A, MP2, OGG, etc. It can support many personal multimedia devices such as PSP, iPod, Zune, iPhone, PDA and MP4 player.

Open WMV to DVD is powerful, easy to use DVD to WMV converter and DVD to WMA converter software which helps you rip and convert DVD to WMV video file formats or extract to WMA audio file formats with excellent quality.

AlltoDVD DVD Burner

2009-04-22T01:51:00.001-07:00

AlltoDVD DVD Burner is an easy-to-use and effective DVD/CD burning software. With this burning program you can create Data CD, Data DVD, DVD Audio, Audio CD, MP3 CD / Audio CD Ripper and easy burn AVI, MPG, MPEG 1/2/4, WMV, MOV, MP4, RM, RMVB, DivX, Xvid, ASF, 3GP, Youtube FLV to DVD. Features: Full Drag and Drop support. Supports majority of modern IDE, USB, SCSI and FireWire CD/DVD writers. Simple, easy-to-use and highly customizable interface. Supports all CD-R / CD-RW / DVD+R / DVD+RW / DVD-R / DVD-RW / DVD-RAM discs. Supports various MP3 / OGG / WMA / WAV audio files for burning music CD directly; no temporary files are required. Supports Buffer Protection systems, like Burn Proof and others for error free recording. Quick and full erase rewritable discs. Records CD/DVD On-the-Fly; no disk space is required for temporary files. Supports long file name and Multilanguage (Joliet) file system. Just download it to have a try, you will love it.

Daniusoft DVD to 3GP Converter

2009-04-19T04:14:00.001-07:00

Daniusoft DVD to 3GP Converter is a powerful and easy-to-use DVD to 3GP video Converter software which can convert DVD to 3GP: 3GPP (3gp), 3GPP2 (3g2), M4A video and MP3 audio formats. This great DVD to 3GP Converter can convert DVD to 3GP in a super 3GP Converter speed and lots of powerful editing functions, so that you can enjoy your DVDs on all popular mobile phones such as Nokia, Motorola, iPhone, Sony Ericsson, Samsung, LG, Smart Phone, PDA and so on.

This best DVD to 3GP Converter provides you multifunctional conversion, convert DVD by custom file size, rip DVD's any segment, select target subtitle and audio track and trim or crop DVD with only a few clicks. Just free download it to have a try!

Key features
1. Convert DVD to 3GP including 3GPP (3gp), 3GPP2 (3g2), M4A video and MP3 audio formats;
2. Support batch convert DVD to 3GP;
3. Convert DVD to 3GP with flexible video and audio settings: adjust brightness, contrast, volume, set subtitle and check the audio track or caption of videos as you want;
4. Crop the black edges parts of DVD movie let you enjoy videos in full screen;
5. Capture any clips of DVD movies as you like and merge several chapters into one file;
6. High level customization - let you convert DVD to 3GP with the resolution, frame rate, video bit rate and sample rate you like;
7. Capture your favorite pictures from the DVDs and show it on your mobile phone;
8. Enjoy the converted files on all popular mobile phones such as Nokia, Motorola, iPhone, Sony Ericsson, Samsung, LG, Smart Phone, PDA, etc;
9. Very easy-to-use with only a few clicks to complete the conversion and you can preview all the process.

Professional DVD to Divx RM

2009-04-18T01:03:00.001-07:00

Professional DVD to Divx RM is a powerful easy-to-use DVD to Divx RM Converter software, Faster convert DVD to Divx RM MP4 format and convert DVD to Divx RM audio formats MP3, AAC, WAV, put DVD on AVI with great quality and super fast converting speed! Can help you convert the video files on your PC to the compatible format of AVI. It supports all the popular formats including WMV, Divx, XviD, AVI, ASF, MPEG, MPG, DAT, RM, RMVB and so forth, with DVD to Divx RM Converter, you can convert them to videos and audio that compatible with AVI easily, get it to make your home TV more shining.